Rose Bowl Parade is one of the best celebrations for each New Year’s Day. This celebration is more than a century old. Rose Bowl Parade is a festival full of flowers, music, and sports that are matchless anywhere in the world. Rose Parade, also called the Tournament of Rose Parade or the Tournament of Roses. You can watch all the Rose Bowl Parade events and games on your Roku device by installing the specific streaming apps.

Rose Bowl Parade 2023

The 2023 Rose Bowl Parade is the 134th edition and it is presented by Honda. The Rose Bowl Parade Games are presented by Prudential. As the New Year is on Sunday, the event will commence on January 2. This year, the event will start at 8:00 AM PST, January 2, 2023 (Rose Parade), and at 1:00 PM PST, January 2, 2023 (Rose Bowl Game).

How to Watch Rose Bowl Parade on Roku?

Rose Bowl Parade on Roku

The 2023’s Rose Parade starts at the corner of Green St & Orange Grove Blvd in Pasadena and concludes at Villa Street. The best streaming app to watch the Rose Bowl Parade is the Peacock TV app and NBC.

1. Connect your Roku device and press the Home Button on your remote.

2. Go to the Streaming Channels section and click the Search Channels button.

Rose Bowl Parade on Roku

3. Enter Peacock TV or NBC on the search bar.

4. Select the app from the search results and press OK.

5. Click the Add channel button to add the app to your device.

6. Once the app is installed, click on the Go to Channel option.

7. Open the app and log in with your credentials. If the channel asks you to activate, then activate the channel using the on-screen prompts.

8. Now, you can watch Rose Bowl Parade on your Roku streaming service.

Rose Bowl Parade on Roku

How to Watch Rose Bowl Game on Roku

The 2023 Rose Bowl Game will be played by Penn State from the Big Ten Conference and Utah from Pac-12 Conference. To stream the game, you need to get the ESPN app on Roku.

1. Click the Streaming Channels options on the Roku home screen.

2. Tap the Search Channels button and search for the ESPN app.

3. Select the ESPN app and tap the Go to Channel button.

4. Complete the activation and sign in to your account.

5. Then, stream the Rose Bowl Game on your Roku device.

Alternate Ways to Stream Rose Parade on Roku

For cable TV users, you can tune into the ABC channel to watch the Rose Parade. The ABC channel is available on live TV providers. You can use any of the live TV providers to access the ABC channel.

Rose Bowl Parade on Hulu TV


Hulu TV is one of the best live streaming services that have a lot of features. Along with the ABC channel, you will get more than 75+ live TV channels. The basic package of Hulu TV contains 50 hours of cloud DVR storage. The cost of Hulu TV is $69.99 per month. Get the Hulu app on Roku from the Channel Store.

Rose Bowl Parade On YouTube TV

YouTube TV

You can watch Rose Bowl Parade on YouTube TV on Roku. The basic package of YouTube TV is $64.99 per month. You can stream three devices at a time. YouTube TV has unlimited cloud DVR storage. YouTube TV offers more than 85+ live TV channels.

How to Get Tickets for Rose Bowl

If you want to watch the Rose Bowl Parade and Rose Bowl Game in person, you need to buy tickets. Go to the Tournament of Roses website to get the tickets. The pricing starts from $70 per seating. You can also buy parking tickets from the website.


1. What time is the Rose Bowl Parade 2022 est?

The Rose Bowl Parade will start at 11 AM ET, January 2, 2023.